Website loading speed is one of the important factors affecting website SEO ranking. This article will use a research to analyze the impact of website loading speed on website ranking, and list other influencing factors of website ranking.
Backend performance and infrastructure are the most critical determinants of website speed. The study found,rankingThere is a certain correlation between speed and speed, most likely because Google and other search engines can detect these indicators quickly and easily. Visibility through speed is largely dependent on the quality and capabilities of a particular server. Therefore, when choosing a server hosting provider, whether it can provide a faster website loading speed is very important.
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Matt Peters, a data engineer from Mozambique, did a study of a website auditing company, the details of which are outlined below.
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method:
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The team compiled 2,000 random search terms and identified the top 50 search results for each term, adding up to a 100,000-page evaluation list. The next step is to roll out 30 EC2 instances that can be shared to a cloud drive in Northern Virginia. Each includes the same open source tool (WebPageTest) using the same web browser, as most users collect more than 40 performance tests. The Chrome browser was used to test each page in this survey. the
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Page load time:
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The term generally refers to two different measurements: "fully rendered" time and "file complete" time. "File complete" time refers to the load time it takes for the user to start typing or clicking - even if the content is not fully visible. "Fully rendered" time refers to the complete download time, including images, tracking analytics, and ads. Google doesn't express specific expectations regarding load times, so times are checked for every concept. The results show that there is no clear relationship between the above two kinds of time and ranking.
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The time the first byte was received. Since the former has no clear correlation, the investigation was extended to test Time to First Byte (TTFB). This term refers to the time it takes for the browser to receive the first byte of the server's response when a particular website is visited, essentially the time it takes for the server to process and generate the information.
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Page size:
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Page size refers to all the bytes rendered when the page is fully loaded. Such information includes advertisements, images, fonts, and third-party widgets. After mapping, the research team found that the smaller the page, the lower the ranking. Based on this result, they came up with a theory: the low-ranking sites might belong to small companies without many resources, so their pages have less content and less complexity. As the ranking goes up, so does the complexity of the pages.
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in conclusion:
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From the general and long tail word search, there is no direct relationship between page load time and ranking. There is no consistent evidence that sites with fast load times rank higher than those with slow load times. It can be assumed that even if load time has any impact on rankings, it is insignificant compared to other factors.
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However, TTFB (time to first byte received) seems to correlate somewhat with higher rankings. Having a quality server and backend infrastructure can efficiently deliver content and allow a website to rank higher. Ultimately, it is background operations that directly impact rankings, due to the ease with which Google crawlers can capture these metrics. The "full rendering" time is directly related to user experience and is likely to be factored into website ranking in the future.
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Since TTFB is closely related to the load on the server, the speed at which content is generated in the background of the website, and network latency, it has also become a useful indicator for measuring website performance.
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Backends include network connections, use of content distribution, web servers, databases and application servers. Webmasters can improve rankings by optimizing application code and database queries, using content distribution networks, and ensuring server timeliness and availability. VPS and dedicated hosting servers are becoming more and more popular as webmasters have begun to realize the importance of internet speed for overall brand awareness and customer experience.
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A website that loads quickly tends to increase the chances that visitors will click on your ad and purchase your product. These visitors have a good user experience and are interested in linking and sharing information about the site. All of these factors contribute to rankings, and these interactions in the front office are just as important as the structure and speed of the back office.
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There are many other factors that affect search rankings, here are some of them:
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Key wordsPut it first in the domain name.A domain name that begins with a targeted keyword is more beneficial than a domain name with the keyword placed in the middle or at the end.
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How long the domain name has been registered for.A legal domain name is usually a one-time payment for several years after registration, while a bridge domain name (doorway domain) is usually used for no more than one year.
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exact match.Domain name and keyword matching can help improve the quality of the website. the
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past punishment.If Google or other search engines have already judged a site to be illegal or of low quality, it may continue to be censored. the
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country code.Domain names that include country codes give better search results within a specific country. the
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duplicate content.The presence of the same content on the same site can negatively impact search results, resulting in penalties. the
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Recently updated.Google and other search engines prefer sites that have been vetted and recently updated or updated regularly, and the amount of updates is also taken into account.
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The quality of outbound links. Content linked to reputable sites is considered more trustworthy.