As Google continues to adjust its algorithm, Google SEO is also changing accordingly, so how has SEO evolved? What is the purpose of Google? What can we learn from Google's current pattern of change? This article will answer it for you.
Just a few years ago,Search Engine OptimizationIt is also widely regarded as an expertise in cleverly and covertly manipulating Google search rankings. This was an accurate assessment at the time, but now the SEO industry has matured. Today, SEO is a dynamic, multifaceted discipline of online optimization, not just clever subterfuge, and has become a must-have expertise for every internet marketer.
?
By changing the rules of the game and helping users find information faster, Google facilitates and accelerates this transformation. So, how has SEO evolved? What is the purpose of Google? What can we learn from Google’s current pattern of change about future best practices in the SEO industry? Please read below.
?
1. Currently, SEO is mainly used for brand building.
?
Changes in the past two years have changed the way we think about search engine optimization. We no longer just talk about links, keywords and page rank, instead we talk aboutbrandand content strategy. However, building a brand andPublish high-quality contentNot a new concept, they have always been an important part of Internet marketing. So why is this shift suddenly rife in the SEO industry?
?
The launch of the Google Penguin and Panda algorithms sent a clear message to webmasters and marketers: Google will not tolerate manipulation of search results or low-quality content. Therefore, if you want to get a better ranking, you must have high-quality content.
?
A content strategy is only effective when a big brand is doing SEO. Otherwise, only a small audience will be obtained.
?
2. Google is no longer just a search engine.
?
In the beginning, Google was indeed a search engine, and it still is. But Google has also become a leader in consumer-facing and data-oriented. An example is the Knowledge Graph, which tries to figure out what information a searcher needs, provides that information quickly, and predicts the next question.
?
Many of the searches were location-based, "vegetarian restaurants in Brooklyn," "spas in Brisbane," and "where to buy designer shoes in Milan." All of these queries return search results with additional information, from reviews and price ranges to maps. Coupled with the paid advertisements that occupy the top position, unpaid websites can only appear at the bottom of the home page. As a result, the #1 ranking has lost significant value and popularity.
?
3. Links are key, but for different reasons.
?
At present, it is generally believed that the number and quality of incoming links linking to various pages of the website are the primary factors affecting rankings. Google opposes link buying and selling. For the market generated by link buying and selling, Google may adjust its algorithm and reduce the weight of incoming links. However, even if links become irrelevant for SEO, it doesn't meanlink buildingIt no longer matters to your internet marketing campaign.
?
Before people knew about SEO, theyGetting links from other sites for referral traffic, which is different from the later reason. How would a person discover your website without going through Google? Maybe he saw it in a blog post, maybe it was on Twitter or Facebook, or maybe he saw an ad you posted. Either way, he came to your website through a "link".
?
Ask yourself: Is there a need for marketers to build links if Google isn’t in the mix? In the long run, the answer is yes.
?
4. The future is now.
?
Google is far superior to Apple's "Siri" phone voice search feature, which is a completely different philosophy, deriving answers from geographic location, historical searches, preferences, and recent activity on Google products and elsewhere.
?
It can search your calendar and send birthday reminders. It finds your travel itinerary in your Gmail to generate a weather report for where you're going, with an emphasis on providing answers, not web results. Therefore, it is necessary to achieve a certain degree of relevance in people's lives, so that it will be easier to appear in the search results.
?
Most of these actions are performed on mobile devices.SEO also includes mobile site optimization.
?
5. Start network marketing from the perspective of products.
?
If your product isn't good, you can still sell some with clever marketing, but it's not a long-term solution. And you should treat every aspect of your internet marketing campaign as if it were a product.
?
Think of content as your main product. Content can be blogs, ebooks, videos, email newsletters, infographics or anything that will be consumed by an audience.
?
As marketers and advertisers, we value events and processes more than products. But really, the product is the ticket to permanent success. Apple has created an excellent marketing campaign, but their focus has always been on creating the best product possible.
?
Summarize
?
The irony is that many who strive to achieve the first position in the search results often fail, but those businessmen and marketers who follow the above steps patiently and systematically not only achieve their goals, but also succeed in the long run. Keep.
?
Google elaborates strategies to encourage peoplePublish high-quality content, so that Google users are protected from spam. Google will continue to further encourage quality and brand development in the future.