The ultimate goal of SEO is to bring in target traffic, so as to gain greater profits, so how to ensure that your SEO project brings in more target traffic? This article will elaborate from three aspects: target customers, keywords and website content.
existSEOIn the project, it is one thing to achieve homepage ranking and get more traffic, but it is another matter whether the ranking and traffic can bring you the potential customers you want and convert them into your customers.
?
Here are three steps to ensure yourSEO strategywere ableDrive targeted traffic to your website.
?
1. Identify your target customers
?
Determining who your target customers are is easy if you already know your customers. But for SEO, this is not the case. If you provide a variety of products or services, your target customers are scattered in various fields, which makes it more difficult for SEO to distinguish target customers.
?
If you try to follow up with every potential customer, chances are your SEO strategy will fail. The best way to do this is to methodically segment potential customers into segments, follow up step by step, and when you succeed in one segment, follow up with the next. This is necessary, it depends on the type of your business, each niche has different needs and goals.
?
So how do you know which part to start with first? Start with the most profitable and competitive parts first so you can get a quick return on investment.
?
2. Choose the right keywords
?
Once you’ve identified the niche you want to start with first, the next step is to screen for keywords that potential customers are using to search for your product or service.
?
When choosing keywords, you can’t just focus on those words that will bring a high search volume. You need to think differently and look at each keyword from the perspective of customers. There's a lot of advice out there about the search volume and competitiveness of keywords, but if potential customers aren't using those words when searching, then your choice of keywords won't mean much.
?
In addition to choosing relevant keywords, you also need to consider the purchase intent of these words. You can choose two keywords that are close but convey very different intents. Keywords with high purchase intent have higher conversion rates than keywords with low purchase intent. High conversion rates are usually long-tail keywords, which have lower search volume and are less competitive.
?
example:
?
For example, Xiamen Jieying Network Technology Co., Ltd. provides a Google SEO service, which generally uses two keywords "Google SEO" and "Google SEO Company, "Google SEO" looks more attractive because it has far more searches than "Google SEO company".
?
However, "Google SEO Company" is the best choice. There are two main reasons: first, the competition for this keyword is less, and “Google SEO company” can quickly achieve the first page ranking; second, some people search for “Google SEO” to find other Information, not Google SEO services, they may be looking for Google SEO methods, tutorials, or they are more inclined to do Google SEO themselves.
?
Although there may be people who search for "Google SEO" and become future customers of Jieying Network Company, those who search for "Google SEO company" are likely to be ready for foreign trade website SEO optimization and are looking for suitable service companies.
?
3. Provide content that customers care about
?
Next, all you have to do is write relevant and valuable content to ensure that your target customers find your website. The content of your website should answer your customers' questions, so think carefully about the concerns of the customers you do business with and make sure your website answers these questions in a coherent manner.
?
Here are some examples of this:
?
1. Does the service you provide require a high professional level?Regularly publish relevant articles on your website blog to prove that you are an authority in this field.
?
2. Do your customers pay attention to your success stories?Set up a section to showcase your success stories and show as many relevant awards and certificates as possible to enhance credibility andBrand.
?
3. Will your customers compare your product with other products?Provide a product comparison display to prove to customers that your product is better.
?
By giving your target customers what they care about, you're not only answering their questions, but also gaining more potential customers for yourself.
?
in conclusion:To ensure your SEO strategy brings more targeted traffic to your website, identify your target customers, choose keywords with high purchase intent, and provide your target customers with valuable content they care about .