Many people doubt whether the Penguin 3.0 algorithm can really restore the ranking of foreign trade websites. This article tells you that foreign trade websites can restore Google's ranking from the Penguin 3.0 algorithm, and also tells you how to rank Google search engine rankings.
many people doubtPenguin 3.0 algorithmCan it really recoverForeign trade websiteranking. This article tells you that foreign trade websites can recover from the Penguin 3.0 algorithmgoogle ranking, Also tell everyone and how to rank Google search engine rankings.
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overview
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Let’s say a website is manually penalized by Google so that it is no longer found in search results, all investment has been lost, and branding and long-tail keywords are also penalized.
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That would take months and three requests for reconsideration to lift those manual penalties. Unfortunately, traffic to the site has not recovered as we had hoped. On the contrary, through the update of Penguin 3.0, we need to start from the brand, action and cost to restore the website ranking.
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recover
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From the graph below we can see that traffic started to recover on Friday night, which was confirmed by all the tools we used.
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SEMrush keyword ranking


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Webmaster Tools Search Queries


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In the graph above we can see that the average ranking percentage for keywords has changed significantly.
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Webmaster Tools search queries for the home page


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We can see that the penalized pages lose traffic while the new pages start to rank better.
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Home Query Report


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In the figure above, you can see that the search query volume has increased, especially after October 17, and the search query volume is the highest after the update.
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These data prove that the ranking of the website is recovering, and it also proves that the ranking of keywords is also recovering.
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The recovered data is described below.
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question
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A customer once asked such a question:


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They get penalized and lose about 90 percent of their traffic
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The site has more than 6,500 referring domains, most of which are low-quality links obtained through private blogging, advertorial marketing, and directory submissions.
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The company profile is shown below:


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Various footprints were found:


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At least 25% of the keywords contained in the introduction are reflected in the anchor text.


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Unfortunately, these sites are penalized for posting unnatural links.
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process
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Start with reviewing links, including taking down links, uploading negative documents, and submitting requests for reconsideration.
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review
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In the first step, link anchor text is classified using tools to identify patterns and footprints, followed by manual screening of links for patterns and footprints. The pattern of links can be recognized in the following ways:
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1. Backlink Pattern Analysis
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data mining
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URL pattern
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? IP Mode
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? Domain name server mode
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What is a pattern
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2. Anchor text pattern analysis
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3. Keyword classification
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4. Link detoxification analysis
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5. Link analysis of the entire website
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6. Paid link analysis
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7. Redirect analysis
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8. Link Growth Analysis
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9. Link Network Analysis
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10. Analysis of the proportion of visiting countries
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11. Proportional Analysis of Deep Links
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12. Link status analysis
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Using tools can help us identify patterns that cannot be identified manually. Using these tools can help us gain a comprehensive view of our entire backlink profile. Here are some examples of relevant aspects:
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URL pattern


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Domain name server mode


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link mining data


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Unfortunately, the first two reconsideration requests failed because upload negative files were not used in order to minimize the loss of traffic. For the third application, it was decided to deny as many links as possible, and get links from the following aspects.
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1. Webmaster Tools
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2. Link Research Tools
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3. Majestic SEO
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4. Ahrefs
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5. Bing Webmaster Tools
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6. Moz
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7. Scrape box
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8. Screaming frog
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The purpose of dissecting a website using pattern analysis is to discover as many linking domains as possible, including all links under review.
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link delete
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Once you've identified all the harmful links, you can email the site's administrators to ask them to remove the links. It can be done by visiting the website, using WHOIS data, scraping contact and email addresses on the website, and using some social media to get in touch with them (usually Twitter).
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We save all email addresses and contact information on social media, and save the original code of the email, listed in the table. Each site must send at least three applications.


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As can be seen in the image above, after the request to delete links was issued, related links and domain names dropped significantly.
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negative file
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The negative file contains thousands of URLs, mainly:
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1. 404 link
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2. No followed link
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3. Web pages that no longer exist on Google
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4. All harmful domain names
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Why include 404 links and no followed links? It is because it is necessary to ensure that the links, whether they are manually reviewed or updated by algorithms, must be very comprehensive. Although these links are not harmful to the site, they also serve no purpose.
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As shown in the figure below, the negative file contains 7369 domain names.


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Fewer than 100 high-quality links were left in the profile, and over 98% of the anchor text was rejected.
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manual punishment
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Four months later, after three reconsiderations, the manual penalties have all been eliminated, but the traffic and rankings have not recovered.


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Many links were removed, including those that actually helped improve the site's ranking.
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All efforts seem to be in vain.
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Penguin 3.0
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The last few days happened to be after the Penguin update. You can find a few points from the picture below:


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Significantly improved rankings and increased traffic
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Penguin 3.0 is intended to stop the removal of keywords in large numbers, and at the same time restore the site's previous rankings. However, as you can see from the picture above, Penguin 3.0 also adds some new aspects.
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Have traffic and rankings returned to pre-penalty levels?
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Not yet, although the improvement of the website is obvious, but there is still a long way to go before it can be fully restored. The negative file of the link makes the website have no resources to improve the ranking. Although the website has a high ranking, a large number of negative links leave low-quality reference sources.
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The challenge remains writing quality content that attracts links.
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Future SEO Strategies
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In order to cater to the update of Penguin 3.0, the future SEO strategy should include the following aspects:
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1. High-quality content
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2. Bloggers should increase the visibility of blog content.
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3. External chain publishers strengthen the promotion of content.
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4. Use paid social media to focus on promoting content to relevant users.
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5. Increase brand awareness on social media.
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6. Pay attention to the use of social media and public relations when publishing content.
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Build on high-quality, unique, engaging content using a variety of avenues including those mentioned above. Strengthening the content of the promotion can get high-quality links, which is what the Google search engine advocates.