Every business or business wants to get good reviews from customers online, but it must not be unscrupulous. This article tells a real case of improper use of methods. At the same time, the article also provides you with the best marketing strategies for local SEO.
sequence:A hotel owner devised a strategy to try and thwart bad reviews, and it failed.
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This is a true story, and it is recent. the
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Once upon a time, there was a nice hotel in upstate New York. It's not a chain, it's called a "boutique hotel".
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It's expensive, glamorous and so nostalgic that you just want to stroll down the tree-lined avenues. The hotel's prestige and dignified appeal are due to its proximity to the Vanderbilt and Rockefeller estates.
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The hotel's delicacies are good enough to be featured in gourmet magazines, and the rooms are decorated in a refined and elegant style.
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It's also a popular destination for weddings, with couples getting married at the hotel before honeymooning in the nearby Catskill Mountains.
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Like any other local business, the hotel wanted good online reviews. So, they do whatever it takes to do it.
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Is it really possible to get good reviews by any means?
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Once you try to get good reviews by any means, it is the beginning of the downhill. Hotels try to discourage bad reviews, and to get positive reviews, they employ the following strategies:
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If you book a wedding or other event with the hotel anywhere in the area and prepay a deposit, once any participant posts a negative review about the hotel on any internet site, you will be charged 500 per review USD fines will be deducted from the deposit.
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All in all this is a very poor policy, and what is worse, it is vague on many occasions. Consider the following points:
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"Any negative comment." The hotel has to define what is "negative".
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"Any internet site." It could be Yelp, it could be someone no one knows about.
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"Anyone involved." Best man, bridesmaid, minister or waiter? the
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"Anyone who attends a wedding or event." Even someone who intends to antagonize you is still fined.
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"Anywhere in the area." The "area" the hotel defines -- New York -- is a big state.
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Summarize:Any negative reviews, any internet site, anyone, anywhere in the area. They'll empty your wallet, and then they'll wish you a happy wedding! the
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If you think this hotel has a reputation built on excellence and a single negative review won't hurt, then you need to revisit it: the hotel has paid dearly for its mistakes and has been seized, Also full of negative public relations.
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The Internet has completely destroyed the reputation of this hotel, leaving us with the lesson of blindly following online reviews.
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moral of the story
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We all know that positive online reviews are crucial for a business,Google algorithm usually selects search results with higher ratings. Due to local algorithm (pigeon algorithm) competitive incentives, it is more important than ever for local businesses to establish a good local image, and positive reviews are the lifeblood of local SEO.
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But there are right and wrong ways to get comments:
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Wrong way to get comments:
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threaten.The hotel mentioned above is an extreme counterexample. Threats are meaningless and will only backfire.
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Request for comment.Yelp has marked it in many places: Do not ask for reviews. Yelp's algorithm even filters out fake human reviews. There are always some overzealous business owners who will do anything to get a five-star review, which is strictly forbidden on Yelp. Google+ has also issued relevant policies, strongly opposed to paying or using services in exchange for praise.
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The correct way to get comments:
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There is only one correct way to get comments:To provide customers with the best possible service.
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Let's face it, no one will give you praise for your need, they will give you praise only because you deserve it.
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The following is an example. Let's say you're at a party and you crave compliments, so you spend a lot of time and money on your attire and makeup. You meet some new friends at a party, and after some small talk, you're about to leave, and you politely ask, "Oh, by the way, can you say something nice about my dress to the others?" or "If you have Chances are, I'd like you to tell someone my necklace and earrings match, and I'd appreciate it."
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Obviously, no one would do that. the
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Good reviews are not something you ask for, but something you earn through hard work.
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I know it's a bit different than requesting an online review, but there are some similarities. The customer mentality is this: A transaction is an exchange of money for a good or service. And good reviews aren’t part of the deal.
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The best, most unbiased, and most persuasive reviews come from consumers who have been put off by your poor service. If you want to avoid negative reviews, don't do anything negative. Conversely, if you want positive comments, be as positive as possible. the
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in conclusion
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Online reviews are an indicator in local business circles these days. They are not going away, in fact, they are getting stronger and more influential. The positivity or negativity of online reviews has a big impact on both ranking algorithms and consumer reviews.
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Your business is simply not immune to a storm of negative reviews. The only survival mechanism is to work hard and provide better products and services.
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Do this, and the five-star praise will roll in.