At present, blog posts with a marketing nature are flooding the Internet, full of exaggeration and unlimited publicity, and many businesses enjoy it. Little do they know that such articles will not bring better results, but will reduce their own credibility, which is counterproductive.
now, inblogIn , the proliferation of superlative adjectives and hyperbolic grammar will not only not get better results, but will make you lose some customers. Can you captivate your readers without exaggeration and cheap special effects?
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1. X is the past tense, Y is the next king
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Today, we’re all stuck in a blog post mode where X is the past tense and Y is the next king. Now, as long as I see words like "awesome", "best" or "ultimate" in the title of a blog post, I will close it directly in many cases. Not only is this an overused headline formula, but it also makes you look very stupid. To describe one thing exaggeratedly is to shoot yourself in the foot.
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I myself am a victim of hyperbole because I am so critical of Google.
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It's not that my critique is unimportant, nor is it trying to gloss over the truth, it's just that people shouldn't be too supportive of one thing. Google is universally accepted and even adored largely because of their commercial success thus far. But at times, it's still seen as the same big company it was a few years ago, and most of its fans haven't caught up with reality, and some others are just using Google's success to promote themselves. Of course, this is just an example.
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I've never had the exposure I've gotten by bashing Google the way other bloggers have.
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Granted, I could blog all about negative issues with Google. For example, I don't even bother to describe how they stole my advertising money for Adsense. Instead, I focus on its positive effects: for example, how to write for readers rather than search engine spiders.
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2. Those who follow me
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I'm not claiming to be bashing Google Search from now on, or convincing others to do it, I'm taking it as an attempt to assert myself. Why don't I mobilize everyone to support me? I don't want to lose the trust of the rest of my audience. Those who are still with me are my true followers, supporters and friends online.
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I'm no longer driven by Google traffic, and avoid the lure of social networking clicks.
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It's hard to be credible in a blog post, especially when you're trying to ignore headline formulas and clickbait tricks. I've become so overwhelmed with all the temptations on the web trying to grab my attention that, as a mature internet user, I've gotten around to ignoring the bait and the banner ads.
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I have a bullshit blocker in my brain that filters out all overblown blog posts.
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3. How to be trust-based?
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1. Tell the truth
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One of the most important aspects of writing for trust is, of course, telling the truth. It can be your subjective truth, of course, lies don't work. A lie starts with a misleading headline. When you say "SEO is a thing of the past", look at Google Trends, it shows that SEO still has a strong development momentum. It's not just about bias, you're sending people the wrong message in order to achieve goals like getting more page views.
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2. No repetition
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Another important aspect is to appear reliable, to make web writing unique. That's why each of myblog postBoth have unique themes that I've never written about. the
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1. Would you trust a person who is only full of gossip?
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2. Do you listen to a person tell the same thing repeatedly?
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3. Would you want to talk to a guy who just repeats the TV shows he watched?
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Even if you could, you wouldn't write it into a blog post unless it was curated for the purpose of summarizing and summarizing.
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3. Humanization
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For facts, you have a unique way of dealing with them that is different from others. Writing for trust shows that you are unique. Otherwise a machine can also write, just use artificial intelligence and repeat the factual description. Your unique background and experiences form your worldview and make you unique. Uniqueness is your subjectivity.
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You are not God and should not speak as if you know everything.
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Make an effort to explain your personal point of view, with as much insight as possible, it will be better.
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4. Outside of writing
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Everything else is about writing. Of course, first of all your website should be designed to be clear and easy to read. Get your English grammar right, as too many spelling and grammatical mistakes can cost you credibility. These things can be done by other people, both UX designers and blog editors can help. There is no substitute for lack of individuality. No one can make your lies sound as good as the truth.