Are you troubled by the low conversion rate of your website? Don't worry, this article will start from the four aspects of Internet marketing strategy, competitive advantage, website function, and use of data to answer your questions and realize the dream of high conversion rate of the website.
Today, many companies are frustrated by the failure of digital marketing plans, and business owners discuss experiences on forums and social networking sites, trying to figure out what the problem is. Sales and conversions are often overlooked as the tip of the iceberg in a long and complex sales funnel. This article will focus on the strategies of successful Internet marketing, and hope to help you increaseReturn on Investment of Internet Marketing.
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1. Is your network marketing strategy plan detailed?
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internet marketingStrategies are the driving force behind modern enterprise commerce, and they should generate more high-quality leads through your website, which means making mistakes can affect your long-term success. Your internet marketing strategy should include but not be limited to the following:
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1. Targeted SEM campaigns.
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2. An effective social media marketing (SMM) strategy.
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3. White hat SEO techniques.
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4. Outstanding email marketing campaign.
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5. Remarketing on Google, Facebook, Twitter and other websites.
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Once you have a good plan, don't forget to create an optimization plan, which is important to build a system that can be adjusted based on relevant statistics.
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2. What is the competitive advantage of your company?
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It doesn't take long to figure out your competitive advantage, by answering a few questions you can identify what you can offer that your competitors don't. The hardest part is identifying which competitive advantages are decisive in your prospect's purchasing decision process.
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When looking for your competitive advantage, try to answer the following questions:
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1. What makes your business so unique?
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2. Compared with your competitors, how do you serve customers? Where are you doing better than them (and vice versa)? the
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3. Why do customers contact you instead of others?
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4. How easy is it to replicate your competitive advantage? Can competitors easily develop your competitive advantage?
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In general, a good competitive advantage is unique, difficult to replicate and imitate, and valuable to customers. The more valuable and difficult to imitate your competitive advantage, the more people will be willing to pay you a premium for your services.
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3. How does your corporate website work?
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Many companies know that their website can be improved, but they think that the website is enough to generate sales leads. Most of the time, this is an excuse for a marketing plan to fail. The truth is, most marketing campaigns are discounted by substandard sites.
This is a complex issue and exists on both the website and the marketing plan.
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When it comes to the website, you need to answer the following questions:
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1. Does your website correctly and clearly reflect the competitive advantage of your business?
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2. Is the information easily accessible? Can users find the information they're looking for right away?
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3. Is your website easy to navigate?
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4. Is your web page loading fast enough?
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5. Do you continuously conduct a/b testing to improve the website?
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Common optimal solutions should include:
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1. Make sure that users can know who you are and what you do in the first 10 seconds of browsing. This way you will improve your website bounce rate and increase the turnover of your website.
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2. Test each process to get a deal or lead, you need to test several parts of the funnel (landing page, order inquiry page, and any other additional pages).
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3. Connect your website with all your social media to increase the credibility and human touch of the website.
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4. Has the data influenced your decision-making?
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Data is a gold mine, and the more data you have on your website and marketing campaigns, the more you will earn. So how can data be used to improve performance?
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First, find out what data is relevant to your business and move in that direction.
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Typically, the most useful data are:
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1. Where do your sales come from? Are you getting sales via mobile or computer? Are there any websites that can be referred to that generate a lot of conversions?
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2. Group data by gender, age, location, device, and source to see which is most profitable. This information can also be used for highly precise remarketing campaigns.
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3. Find out the website pages with short-term page views and high bounce rate, and optimize them.
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4. Test out how changes to a website affect the performance of the website.
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The more you test, the more you learn, so make the most of your data.
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How do all the steps work together?
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All the steps mentioned above are factors to create a successful website, here is a visual diagram:


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in conclusion
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The success of a website does not depend on a single factor, it depends on the rationality of the entire sales process. You have to make sure that everything in between is constantly being optimized and everything runs smoothly.