涉及到英文網(wǎng)站的站內(nèi)SEOI believe many people have taken pains to understand labels and keywords.

If you want to use some more practical optimization strategies in the optimization operation of English stations, then this paper is worth seeing.

杰贏網(wǎng)絡的營銷專家將會在本文中列舉一些站內(nèi)優(yōu)化策略，有助于幫助提升你所發(fā)布的每一篇文章來自于谷歌等搜索引擎的客戶流量。

1. Use SEO-friendly URLs

谷歌已經(jīng)聲明了，那些只有3-5個詞的URL權重更高。

所以URL要盡可能地簡潔，而且URL中也必須含有目標關鍵詞。

換句話說，必須避免使用丑陋的URL，比如：jeasin.com/p=123或者冗長的URL，比如：jeasin.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best

2. 標題要以關鍵詞開頭

標題標簽是站內(nèi)SEO最重要的因素。

Generally speaking, the closer the keyword is to the beginning of the title tag, the higher the weight of the title in the search engine.
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當然也不必每次將目標關鍵詞作為標題的開頭。但是如果關鍵詞非常重要，那么關鍵詞要盡可能地靠前。

3. 標題添加修飾詞（長尾關鍵詞）

使用諸如“2016”，“最好的”，“指南”以及“回顧”等長尾關鍵詞對標題做些變化，有助于提升目標關鍵詞的長尾關鍵詞的排名。

4. 文章標題使用H1標簽修飾

H1就是標題標簽。大部分內(nèi)容管理系統(tǒng)（比如WordPress) will automatically add an H1 tag to the title of the article. If this is the case, then all the problems have been solved.

但有時候，一些主題則完全顛覆了這項設置。這時候就要堅持網(wǎng)站的代碼以確保H1只會出現(xiàn)在應該出現(xiàn)的位置。

過去曾認為WordPress只會將標題和H1標簽掛鉤，直到查看了文章的代碼。

發(fā)現(xiàn)WordPress主題有時候也會使用H1標簽來增加文本大小。以下圖為例，郵件中所選擇的區(qū)域也經(jīng)過了H1標簽的修飾。



杰贏谷歌優(yōu)化團隊I think it is necessary to check the code of the website to ensure that only one H1 tag is used for each page. In addition, the H1 tag should contain the target keyword.

5. 使用炫麗的多媒體

文本所能起到的作用非常有限。這時候就可以插入圖片，視頻以及圖標，可大幅降低網(wǎng)站的跳出率，以及延長用戶在網(wǎng)站上的停留時間，頁面跳出率和頁面停留時間是影響排名非常重要的兩個用戶交互因素。

下圖中應該可以注意到采用大量的圖片，圖表以及截圖。
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Because I am sure that these pictures and charts can improve the quality of the content.

這里需要注意的是，多媒體有助于SEO是因為多媒體幫助提升了用戶交互信號，而谷歌對這一方面越來越重視。

而且圖像也提升了內(nèi)容的感知價值，意味著有更多的人愿意鏈接到這篇文章。

6. 用H2標簽修飾副標題

副標題中也至少含有一個目標關鍵詞，并且用H2標簽修飾。

這一步肯定不會影響到SEO，而且根據(jù)大量的測試顯示，用H2標簽修飾目標關鍵詞能夠引起谷歌等搜索引擎的注意。

The following is a relevant example (target keyword = " SEO strategy”）：



7. 在描述前100個詞匯里就要插入關鍵詞

文章的前100-150個詞匯里就需要出現(xiàn)相關關鍵詞，杰贏谷歌搜索研究中心認為，甚至可以把重要關鍵詞提前到文章前150個字符。



這一步要順其自然。

但是很多人都是一段冗長的描述作為文章的開頭，而關鍵詞很晚才出現(xiàn)。與此相反，關鍵詞必須在前100個詞匯里出現(xiàn)，這有助于谷歌理解網(wǎng)頁的中心思想。

8. Adopt responsive web design

From 2015, Google began to punish websites that were not compatible with mobile phones. In the future, Google is likely to intensify its crackdown. If you want to make your website compatible with your mobile phone, it is recommended to use 響應式網(wǎng)頁設計。

Even if it's not compatible with your phone, more search engine traffic may force you to eventually have to be compatible with your phone.

If you want to be compatible with mobile phones, it is strongly recommended to adopt responsive design here. Because responsive design fits the user experience better. In addition, Google also tends to recommend responsive design for websites.

9. 采用出站鏈接

這一步很簡單，而且采用白帽SEO策略會吸引到更多的流量。

使用出站鏈接鏈接到相關頁面可幫助谷歌識別網(wǎng)站的相關主題。此外，杰贏谷歌搜索研究中心認為，這還向谷歌表明，此頁面含有高質(zhì)量的相關信息。

One of the common mistakes people make in SEO is that none of the links are outside the station. It is recommended to use 2-4 outbound links for every 1000 words. This is a very good method for most websites.

需要牢記的是你所鏈接的網(wǎng)站也會影響到你自身的網(wǎng)站，所以必須確保所鏈接的網(wǎng)站也是高權重的網(wǎng)站。

10. 采用站內(nèi)鏈接

站內(nèi)鏈接對于SEO非常關鍵。一篇文章通常采用2-3個站內(nèi)鏈接。



如何正確使用站內(nèi)鏈接最好的例子就是維基百科。維基百科給每一個關鍵詞都設置了站內(nèi)鏈接，并且添加到相應的詞語條目。

As the picture shows: Because it is Wikipedia, each page contains more than 50 in-site links. If it is your own website, it can be simpler. Add 2-5 links to related articles in each new article.

11. Speed up Web site loading

Google has announced that the loading speed of web pages will be one of the main factors affecting Google's ranking. The following methods can be used to improve the loading speed of web pages: adopting content delivery network (CDN); Compressed picture; Adopt faster hosted servers.

確保網(wǎng)站的加載速度不會超過4秒。研究發(fā)現(xiàn)如果一個網(wǎng)站的加載速度超過4秒，75%的用戶是不會再訪問這個網(wǎng)站的。

這里可以采用GTMetrix.comTest your website loading speed.



Content Delivery Network (CDN) and cache plug-ins are easy to use. But finding a good hosting server is even more important, because it can make the website load faster.

每個月花5美元租一臺好的服務器是必須的。而且完全不會拖慢加載速度。

站在轉(zhuǎn)化率和SEO的角度，高級服務器的投資回報率一定不會令人失望。

12. 采用潛在LSI關鍵詞（潛在語義索引關鍵詞）

LSI keywords refer to search keywords used by Google based on the relevance and quality of websites. LSI keywords can be used in each article.

If you want to locate LSI keywords 100% accurately. You can enter keywords into Google, and then click "Other related queries" under the search results page.



Use 1 to 2 LSI keywords in each article.

13. 圖片優(yōu)化

確保至少有一張圖片的命名中包含了一個目標關鍵詞（比如：on-page-seo.png）。此外，圖片的ALT文本中也必須包含目標關鍵詞。



Another important reason for image optimization is that image optimization can also release relevant signals of article topics to search engines, which helps articles to have better rankings in natural searches.

If Google sees a picture ALT text with "blue widget" and "green widget", then Google will think that this article is related to widgets.

14. Highlight the social sharing button in a prominent position

社交分享并不會直接影響到網(wǎng)站的排名。但是社交分享可以為內(nèi)容吸引到更多的關注。

眼球吸引得越多，說明越多的人喜歡鏈接到你的文章上。所以不要扭扭捏捏，一定要在網(wǎng)站中明顯而突出的位置放置社交分享的按鈕。

In fact, a research report also shows that highlighting the social sharing button can increase the amount of sharing by 700%.

Social signals are not an important part of Google's algorithm. But Facebook, Twitter and Google + sharing options on the site may indirectly improve the ranking.

15. Edit articles long enough

SEO有句格言“越長越好”，而這是有依據(jù)可循的，一份行業(yè)研究顯示文章的內(nèi)容越長，文章在谷歌首頁上的排名也越靠前。


每一篇文章，至少包含1900個單詞。

The longer the length of the article, the better the ranking of the target keywords and the long tail keyword traffic. This is a win-win situation.

16. Extending Visitors' Stay on the Website (Dwell Time)

If someone opens a page and clicks back, they tell Google that the site is of poor quality.

這就是為什么谷歌要用“網(wǎng)站停留時間”來評價文章的質(zhì)量。通過編輯高質(zhì)量文章，讓更多的人瀏覽，從而提升訪客的網(wǎng)站停留時間。

如何提升網(wǎng)站的停留時間？可采用圖中SEO文章指導中的策略（特別是應急時候用）：



Other important page SEO elements will not be listed here.

Content quality: I believe many people take pains to hear this.

Although search engines can't directly evaluate the quality of articles. But search engines can use some insightful means, such as:
重復訪問的頻率
Chrome書簽
Website browsing time
Website stay time
How often Google searches for brands.
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換句話說，高質(zhì)量文章對網(wǎng)站百利而無一害。所以沒有理由不編輯高質(zhì)量文章。

鼓勵發(fā)表評論Blogs with high-quality reviews also rank high on Google.

Therefore, Google claims that there is a heated discussion on the website, which is beneficial to the ranking of the website.



Therefore, it is very wise to encourage people to comment on blogs.

讓自然排名點擊率（CTR）最大化There is no doubt that Google regards natural click-through rate as an important factor affecting its ranking.

Even if Google doesn't pay attention to natural click-through rate, you still need to optimize the click-through rate of your website. Because the higher the click-through rate, the higher the traffic on the website.