內(nèi)部鏈接的屬性

內(nèi)部鏈接，當(dāng)我說(shuō)這個(gè)短語(yǔ)，我是指一個(gè)網(wǎng)站上已經(jīng)存在的一個(gè)鏈接。這里讓我們拿Jeawin.com來(lái)舉例，內(nèi)鏈?zhǔn)侵缚梢赃B接到一個(gè)相同的網(wǎng)站上不同頁(yè)面的鏈接，那這里內(nèi)鏈具體指的就是，可以連接到Jeawin.com這個(gè)網(wǎng)站上一個(gè)頁(yè)面的鏈接。如這篇文章的網(wǎng)址是： http://www.miniball.cn/google-seo-internal-link-tips.html，這里有個(gè)錨文本為“外貿(mào)網(wǎng)站建設(shè)To the/web-design.html page on Jeawin.com.

The idea of internal links was originally to take visitors from one place to another, show them where they want to go to the navigation bar, and guide them from one place on the website to another. This is important for SEO because external links are treated differently from internal links. However, this is not to say that internal links do not work, nor do they have the ability to change rankings, crawler crawling patterns, and how search engines browse your website. This is where we need to explore.

首先，我們需要考慮到錨文本。Google等搜索引擎通常會(huì)最大限度弱化錨文字的作用，但它確實(shí)是內(nèi)部鏈接的重要部分。

內(nèi)鏈在頁(yè)面上的位置很重要. Its position is likeExternal linkThe position in the page is just as important. Internal links in the Web site navigation bar and page footer can be problematic because the location of these internal links is surrounded by properties.

這些很重要，尤其是當(dāng)谷歌特別關(guān)注到有人在操縱內(nèi)部鏈接結(jié)構(gòu)，具體來(lái)說(shuō)，比如你已經(jīng)將錨文字填充到所有內(nèi)部鏈接中，試圖通過(guò)在單頁(yè)的頁(yè)腳中放置一點(diǎn)鏈接，來(lái)嘗試獲取此關(guān)鍵詞排名，然后使它們指向同一個(gè)位置來(lái)試圖游戲和操縱內(nèi)部鏈接結(jié)構(gòu)，這正是谷歌討厭的事。事實(shí)上，顯而易見，這將受到算法的懲罰。

杰贏谷歌優(yōu)化團(tuán)隊(duì)實(shí)際上已經(jīng)測(cè)試過(guò)觀察到的這種現(xiàn)象。將這種類型的錨文字鏈接放到頁(yè)腳或?qū)Ш綑冢缓髣h除它，可以獲得很好的網(wǎng)站排名，但是當(dāng)你真正做的時(shí)候，排名反而會(huì)很差。谷歌扭轉(zhuǎn)這種懲罰的速度相當(dāng)快，這是一件好事。所以，如果你的排名不是很好，而你又覺得做了很多那樣的內(nèi)部鏈接，不妨取消那些內(nèi)鏈，這樣你的排名可能會(huì)回來(lái)。

內(nèi)部鏈接指向. It is obvious to link to another page within the website.

Importance of Linked Pages. This is actually important for internal links. Therefore, in general, if you have a page on the site with many external links to it, the page weight will be higher. We can have less inner links than outer links, but we can link them to some other pages, so that they can also have a little impact on the ranking. Therefore, if you have two good links on your site, you should make sure that one is really needed and the other is useful to users. This is another key point we want to talk about.

Relevance of links. It's good to take me from one product page to another product page of another type, but it doesn't make sense to take me to an unrelated page. Unless I'm talking about that irrelevant thing. This situation seems to be missing something, which is a bit puzzling. Search engines can also find this problem.

頁(yè)面上第一個(gè)鏈接的重要性。這主要體現(xiàn)在錨文字方面，就像頁(yè)面上第一個(gè)鏈接對(duì)于外部鏈接一樣重要。基本上，如果你將這個(gè)頁(yè)面中一些不同的鏈接連接到同一個(gè)位置，谷歌通常只計(jì)算第一個(gè)錨文字，至少根據(jù)我們目前所有的經(jīng)驗(yàn)來(lái)說(shuō)，是這樣的。所以如果我有六個(gè)不同的鏈接指向同一個(gè)位置，第一個(gè)鏈接是“點(diǎn)擊這里”，那么“點(diǎn)擊這里”就是谷歌要應(yīng)用的錨文字，而不是再次出現(xiàn)的“點(diǎn)擊此處”錨文字或者其它的錨文字。因此，那些后續(xù)的鏈接不重要。

最后，鏈接的類型也很重要。顯然，杰贏Google SEO團(tuán)隊(duì)建議你保持HTML鏈接格式，而不是用JavaScript做一些奇怪的事情。即使谷歌可以在技術(shù)上遵循這些規(guī)則，但是對(duì)于我們來(lái)說(shuō)，HTML鏈接格式和JavaScript鏈接格式，它們的權(quán)威和它們對(duì)于排名的影響是不同的。在我們的測(cè)試中，盡管這個(gè)測(cè)試是幾年前做的，文本的權(quán)威和影響是稍微優(yōu)于圖片的。所以，也許圖片鏈接是被視作完全相同的。無(wú)論哪種方式，請(qǐng)確保你有文字或者圖片鏈接。如果你正在做圖片鏈接，請(qǐng)記住，該圖像的alt屬性就是該鏈接的錨文字。

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