Many small and medium-sized enterprises may not necessarily hire professional SEO agencies for promotion due to budget and other issues, but SEO is a part that cannot be ignored in online marketing. This article will provide you with 5 simple and effective Google SEO techniques.
EverySMEsthe Lord shouldGoogle Search Engine Optimization (Google SEO)into his Internet marketing strategy, but many businesses shy away from this, thinking that starting this Google SEO program requires a large capital investment and a large budget. oneA Complete and Effective SEO StrategyThere are exorbitant fees to pay, but that doesn't mean you can afford to hire oneSEO agencyBefore, nothing could be done.
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This article will provide you with 5 Google SEO tips for foreign trade SMEs that can be implemented internally immediately. These tips can help improve your online presence and drive traffic to your website. Due to budget constraints, some foreign trade companies have to save money, and there is nothing wrong with that. Follow these tips to better build a solid foundation for your foreign trade business, within a budget.
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1. Google your business
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In foreign countries, most consumers (purchasers) will turn to Google search for help in order to find information. Google Search is the dominant search engine with a 67.6% market share worldwide. It will be very helpful for your business if your business can be easily found in Google local search results.
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Make sure to create your company on Google My BusinessBusiness Overview, complete all sections and select the most appropriate category for your company. Fill in the full business address exactly as it will be displayed on your website. Also include where and when the company does business, and a full business description of the company with as many photos as possible.
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2. Encourage Customer Reviews
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Gathering positive reviews online is an important part of SME SEO. There are many ways you can encourage customer reviews without directly prompting customers to leave a review. Ecommerce sites can send emails to repeat customers letting them know their feedback is valuable and provide links on popular review sites like Yelp and Google My Business.
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Businesses with a physical location can create a page on their website that links to all the review sites.
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3. Secure links from trusted sources and local organizations
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Is your company a recognized member of the Better Business Bureau? If not, then you are missing out on an opportunity to get quality links. Is your company a member of the local Chamber of Commerce? If not, well, you've lost yet another opportunity to get quality links. Becoming a member of these organizations is a very good way to get high-quality links, and they also convey a certain degree of online trust.
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You'll also find great opportunities to earn links from local organisations, including trade associations, charities, schools and community events. These organizations often offer opportunities for double linking, as well as the opportunity to put your company in front of the local community.
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4. Create Citation & Review Listing Site
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There are many business directories that allow you to create a free listing that requires filling in your business name, address and phone number. This is often referred to as Web Access Protection data, and it is very important to keep Web Access Protection data 100% consistent with each corporate directory.
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Sites like Yelp, yp.com, and foursquare are great listings that you should check out and get done. Moz local is a tool available that can help you identify, validate, and manage local listings. It can also help you audit to identify duplicate listings and inconsistent data.
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5. Post consistent content
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Create a blog on your own website, posting new content on a regular basis. Constantly updated content can not only attract visitors, but also gradually accumulate long-tail keywords, thereby affecting the ranking of the website.
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Hiring an SEO agency or a full-time writer may not be in the budget. But that doesn't mean you should ignore what you post. You can do this by assigning topics to your internal staff, letting them write blog posts, and cultivating writers from among them who can provide excellent content.