Negative SEO activities can affect a website's reputation on Google and reduce Google traffic, which makes it difficult for many webmasters to guard against. This article will provide you with 10 tools to detect negative Google SEO activities, allowing you to detect and remedy them in time.
People have different definitions of negative SEO. Some people think of negative SEO as competitors spamming your site with links, or stealing high-quality links from your site. Others think that negative SEO is hacking, stealing content or branding, and other similar actions. Jiexin Internet Marketing Agency believes that negative SEO is all behaviors that reduce website reputation and traffic. Here, we provide 10 common tools to help you detect monitoring tools that can damage your website and brand.
?
1,Google Webmaster Tools (Google Webmaster Tools)
?
Google Webmaster Tools is a must for every website. After verifying your site, you can set it under Webmaster Tools Preferencesemail alert.
?
Once there is any malware on the website, Google Webmaster Tools will send an email alert. If someone attacks a website, Google will mark the website as infected in the results, and Google will then notify you of the suspicious activity. All you have to do is pay attention to these problems and eliminate the impact in time.
?
Google Webmaster Tools will also remind you of artificial link penalties. If someone uses low-quality links to launch an SEO campaign that negatively affects your company, Google Webmaster Tools will remind you in time. The sooner you know that Google is penalizing your site, the faster you can undo its adverse effects.
?
2. Monitor Backlinks
?
If you suspect that someone is influencing your site by posting low-quality links, or want to monitor the quality of the work of backlink publishers, use a backlink monitor. This tool will form a report on the daily new backlinks on the website and send it to you in the form of email.
?
In addition, you can also get the change status of backlinks by email. Status changes can alert you to instances where a link has been stolen or you've lost an important link that you want to follow up on.
?
3. Cognitive SEO (SEO awareness)
?
If you are worried that the backlinks on your website already contain a lot of spam, Cognitive SEO tools can help you quickly identify which ones are spam. Once you identify spammy links, you can remove those links before they harm your site.
?
4. Authority Labs
?
Once any abnormal SEO is detected, Authority Labs will notify you by email every week to modify keywords, or display historical changes on the dashboard.
?
Of course not all ranking losses are to blame for negative SEO effects. Use authoritative labs to understand why your rankings dropped so you can restore them.
?
5. Trackbacks (referencer)
?
If website content determines your website's ranking, stealing that content will lower your website's ranking. There are two ways to find out who is stealing your content, one is using internal links, and the other is tracking CMS platforms using referrers. Taking WordPress as an example, if you publish a new blog and then link to an old blog, then whenever you update a new blog, WordPress will notify you that your blog has been cited.
?
You can follow the prompt to know whether the website has taken down your content. If it's a friendly reminder, you don't need to do this step, just submit the infringement information to Google.
?
6. UbersuggestKey wordstool
?
What kind of words do people usually use to search in this field? Use the Ubersuggest keyword tool to search for your name, company name, or a product name. Through Google's own matching, you will find some negative queries.
?
7. Google Alerts
?
Even if you don’t suspect negative SEO campaigns against your website, you still need to detect and prevent them. Google Alerts can alert you via email if search results mention a brand relevant to you, or update your RSS feed.
?
Use this tool to keep tabs on your brand, including comments, discussions, and usage of your brand.
?
8. Cyfe
?
If you are very busy and don't have enough time to monitor each tool, you can use Cyfe to replace Google Analytics, Google Webmaster Tools, keyword ranking analysis tools, etc. Cyfe integrates all their functions, and its display board can Provide all details.
?
This tool is especially useful for those who need to operate multiple websites and serve multiple clients. The status of multiple websites can be displayed on one dashboard.
?
9. Rival IQ
?
Rival IQ is a competitor research tool, as long as you enter keywords that can bring traffic to your website into the tool, you can know the ranking results of your website on search engines.
?
You can also use the tool to see what your competitors are likely to do next. You can also analyze the keywords that can bring traffic to their website, website optimization, and the payment strategy provided by SEMrush.
?
10. Fruition
?
Basically, if someone does some negative SEO activity on your website, when Google updates its algorithm, your website will suffer. Use Fruition Google Penalty Checker to detect whether your website will be affected by Google’s algorithm updates, and you can also use Google Analytics data to detect whether your website is penalized.
?
Additionally, Fruition can detect if your site is suffering from negative SEO activity. You can also use the free website penalty indicator tool, using the data provided by SEMrush, to analyze whether your website is due toGoogle Panda AlgorithmorPenguin Algorithm UpdateAnd be affected.
?
Summarize
?
Even if you don’t believe that someone will target your website and affect your ranking, negative SEO does exist, and the above tools are created to facilitate the elimination of negative SEO effects.